Downtown Modesto Hotel Project

Introduction

The City of Modesto is pursuing a new downtown hotel on a surface parking lot adjacent to the Modesto Centre Plaza located at the corner of 11th and K Streets. 

A market feasibility study was prepared in 2019 by HVS Convention, Sports & Entertainment Facilities Consulting to examine the viability of a new hotel adjacent to the Modesto Centre Plaza. The HVS study concluded that a hotel on the subject property is viable. 

HVS Study Summary

In summary, this analysis was for a hotel with the following amenities:

  • Select-service hotel with 200 rooms
  • Restaurant
  • Lounge
  • 3,800 square feet meeting space
  • Outdoor pool and whirlpool
  • Fitness center
  • Business center
  • Gift shop
  • Guest laundry room

Proposed Hotel Site Map Downtown Hotel Proposed Site Map

Vision

The vision for downtown Modesto is for a vibrant destination with a rich mix of uses.  The City has implemented a number of plans and policies that will be useful in the downtown area.  For example, the City adopted a Downtown Form Based Code that focus on building form and its relationship to the street which replaced “conventional” zoning that focus on land use criteria.  On August 11, 2020, the City Council adopted the Downtown Master Plan to help develop downtown to its true potential. The Downtown Master Plan identify improvements to public space, street design, and infrastructure; and also proposes new uses and economic development strategies.