Strategic Objectives & Strategies

A. Adopt a Revised General Plan Focused On New Business Development

• Complete an update to the General Plan
• Explore annexation of North McHenry
• Increase water and wastewater capacity

B. Promote New & Expanding Businesses Through Targeted Incentives

• Initiate a pilot phase of free WiFi downtown
• Implement downtown hospitality assessment recommendations
• Attract amenities for the downtown, including housing, dining and entertainment options
• Create an Economic Development position to focus on promotion, retention and expansion
• Explore the potential for building a downtown ballpark
• Create a comprehensive marketing program to attract new business
• Develop a Centre Plaza Success Plan
• Plan, prioritize and fund infrastructure for key commercial/business park areas (make areas shovel ready)

C. Adopt a Proactive Approach for Bringing Utilities to Identified Business Development Areas

• Market and sell high quality wastewater and leverage recycled waste water for economic development or lower rates

D. Leverage the Airport as a Regional Asset to Encourage Economic Development

• Develop a vision for the airport
• Establish air service to LA