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Jul 25

Introducing the New and Improved Visitors Bureau

Posted on July 25, 2019 at 10:34 AM by Thomas Reeves

After a four year restoration, the Convention and Visitors Bureau (CVB) is back and better than ever! Now under the direction of Todd Aaronson and a new board, the CVB will be taking a more contemporary approach to tourism while staying true to Modesto’s culture and history. At the beginning of July, the CVB officially re-launched – independent of the city – and looks forward to moving into their new Visitors Center. Go check out their new place at 1008 12th Street soon!

The CVB is at the forefront of our efforts to attract visitors to this great city. The CVB is the “one stop shop” for all things Modesto. From attractions, conventions, events, cuisine, to tours; you name it and the CVB will assist with your need. With the CVB creating greater awareness of what Modesto has to offer, our city will be considered when hosting an event or traveling through - one way they help boost Modesto’s economy. 

Where is the CVB getting the funds to do all this, you might ask? When guests pay for a hotel room, there is the room rate plus taxes and other fees. One of those fees in Modesto is called the Transient Occupancy Tax (TOT) which taxes guests when staying in one of our hotels. 

A new fee that will be employed starting in August is the Modesto Tourism Marketing District Fee.  This is a 1% fee to the guest on the overall room rate, and will go directly back to funding the CVB. 

With a portion of the TOT and the Tourism Fee in place, the CVB will double their budget with no cost to the government, the community or local businesses. Basically, the people who stay in Modesto help fund Modesto’s tourism and get to enjoy what the city has to offer at the same time. It’s a common cycle in the world of tourism: nominal fees help pay for bringing additional tourists to town, which aid in bringing much more revenue for the local economy. More people, businesses and organizations are choosing Modesto to host their events in recent years, so let’s continue showing them what our great city is all about. 

As the CVB gets up and running new employment opportunities will be available. They will soon be looking to hire team members and tourism ambassadors to help with their outreach efforts. Also be on the lookout for their social media! They have some great things coming to showcase the heart and soul of Modesto, especially as we begin to celebrate the 150 year history of our city!

We are very excited to partner with the CVB and help usher in Modesto‘s flourishing tourism.