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Oct 08

Why the City's Communications Plan is Important

Posted on October 8, 2020 at 11:19 AM by Thomas Reeves

The City recently released a new Communications Plan, detailing priorities, strategies, and tools the City uses when communicating with you, a Modesto resident. But why should this matter to you?

Transparent government can’t happen if residents are not notified of upcoming projects, services, and changes within the City. Transparent government also can’t happen if these notifications are meant to simply check a box, yet don’t actually reach residents.

The plan’s goal is to increase community understanding of City services, initiatives, and resources in order to better inform future communication.

Think of making a phone call in an area with spotty reception. The person you’re calling may be able to get the gist of what you mean, but they’re not getting every detail.

The Communications Plan is an effort to increase reception so that the person on the other end of the line knows exactly what we, the caller, are saying and how it affects them. It lays out the most efficient ways to contact our diverse population to ensure that every resident is fully informed.

And even then, good phone conversations aren’t single-sided.

That’s why we’re proud to be working on an Engagement Plan—to be completed by the end of 2020—to help perfect the two-way conversation between residents and the City.  This will allow the City to get resident input and determine what levels of engagement work best for various projects.

This is all part of the Five-Year Strategic Plan, which outlines ten long-range goals and specific strategies for reaching those goals to continue to better the community.

Resident input and feedback is invaluable to City leaders and staff. It’s the residents that make Modesto, where our community is inclusive and our innovation prospers.